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Items You Can Request from the District Marketing/PR Team
- District branded t-shirts
- District branded water bottles
- District branded pens
- Decals for sponsors, members, and partners for business doors and windows
- District branded step-and-repeat backdrops available to borrow
- District branded tote bags and drawstring backpacks in various sizes
- Custom, printed promotional material for clubs
- Custom stickers for clubs
- Facebook boosted posts
- Customized mailers for club special events
- Press releases for special events
- Short videos for local presentations
Items You Can Buy at Cost from the District Marketing/PR Team
- Kiwanis scarves
- Table runners
- Roadside “Kiwanis Serving Here” signs
- District coloring/activity books for kids
Downloadable Resources
- 25 Quick and Easy Marketing Tools for your Club – Check out these ideas that can help you get the word out to your community and potential members!
- Electronic Payment Systems Options – Written by Mark Jones and Marshall Kregel using online references
- Warm calls vs. Cold call – why PR and Marketing is so important to your club in an easy-to-understand format.
- Pitching to Sponsors – Useful resource for event organizers.
- Corporate Membership Program – This document explains what a corporate member is and also explains the difference between a Partner, Member, and Sponsor.
- The Path of Least Resistance How to get your story in the local media. Written by Mark Jones, former District Marketing team member.
Club Marketing/PR Tools
- Club Marketing Health Checkup – Ask yourself these 10 questions about your club and contact the district marketing team if your club needs help in any areas. If your club scores a 50 or below, lets work on your club’s communications programs.
- Club Marketing Plan – create a marketing plan for a service, fund-raising, or membership project.
- Sample Sponsor Letters, Forms, Donations – These handy forms, created by successful clubs around our district, can be used by your club with some minor modifications.
- The 10×10 Plan – marketing options for your club
Social Media Collateral
- Sample Posts for Arts and Kids Program – These images can be modified by the district Marketing team or you can create new ones. The district uses Canva for quick infographics and videos.
- Official Logos and Branding This link takes you to the Kiwanis International website – branding page where you will find lots of great material.
- Marketing your Club in 2021 and 2022 – These are some of Marshall’s notes used during presentations. Pair this doc file with the “Grade your Club’s Marketing Health”.
- Who uses Twitter and is it a good fit for your club – Another great article by Mark Jones who happens to work for Fox 4 in Dallas/Ft. Worth and knows a thing or two about searching social media for stories and who uses microblogging applications like X (formerly known as Twitter).
Engaging Potential Members to Join a Kiwanis Club – this is a re-write of a KI original document with a focus on adding new members to existing clubs rather than focusing on just building a new club. (Click on the picture below to open the document). - Rumor Vs. Reality – Dispelling rumors about meetings or Kiwanis activities. This document goes great with the “objections” document next in line below.
- Countering Objections by Potential Members – This doc file gives you some suggestions on how to counter objections commonly given to membership in a club.
- Marketing-Programs-for-the-Texas-Oklahoma-Kiwanis-District.docx
- Facts and Statistics about the Kiwanis International Organization – this doc file is great to share with potential members and is an absolute necessity when working with the media and sharing facts about us.
- Good Marketing Strategies for Clubs – this document was part of the 2019 December Ki-Notes and should be shared again.
- Club Group Activity: How to share Kiwanis with people who have different perspectives on service
- New Club Building Site Survey Form
- The district’s marketing team that can help you put together a plan for an event or just for your club. Contact Marshall Kregel, Chair, at mkregel@hotmail.com for assistance.